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Karen's interest in languages and other cultures goes back many years. The intrigue and curiosity of another land and its people led her to participate in national and international academic and cultural exchanges. Thereafter, Karen incorporated this richness into a professional pursuit with economic viability. Thriving on first-hand interaction with the locals, she is credible and comfortable in non-English arenas.

Karen has spent most of her career in multi-lingual, multi-cultural environments. In addition to putting many of her languages to work in the business world, she has also taught or tutored Spanish at the college level for a number of years.

As the third major world language in terms of native speakers, Spanish is fast becoming more prevalent throughout the United States. In 2002, there were 37.4 million Latinos in the civilian non-institutional population of the United States, representing 13.3% of the total*. 34.4% of Hispanics were under 18, and a majority over the age of 5 spoke Spanish at home.

According to the Census 2000, there were 7.4 million Hispanic or Latino families, with a real median income of $33,455 per household, the highest ever recorded. Within our own nation's borders, the rising disposable income and purchasing power of this lingua franca cannot be overlooked.

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In light of this, and in keeping with her personal interests, Karen is well positioned to participate in Hispanic marketing opportunities. She seeks an active role in developing this growing economic force's own strategic brand needs.

*excluding Puerto Rico
Source: U.S. Census Bureau

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