"The Pitch" — Devign competed in a spoof of “The Apprentice” at a Creativity Atlantagathering. While not earning “Top Dog” status, we had
a lot of laughs at our hyper-strategic, original expense!
The envelope, please…. — The Printing Industry Association of Georgia (PIAG) awarded
Devign a 2003 Print Excellence Award for its corporate envelope,
designed by circle k studio and produced by Bennett Graphics.
More.
Swimpire:
Building a Collegiate Sports
Brand — From "pooligans" to the "Gilled Age," the
University of Georgia Swimming Team comes into its own. More.
Naming Beauty: Reflections on Lip Culture — "There is no excellent beauty that hath not some strangeness
in the proportion." Francis Bacon. More.
Taco and Paprika? Binney & Smith
Sees Thousands of Names for Red By Dean Starkman, The Wall Street
Journal. — Only twice in its 114-year history has Binney
& Smith, Inc. changed the name of one of its Crayola crayons.
More.
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Saying more with less
More than any other written or spoken genre, haikus say the most with the least. Therein lies the parallel with Devign and our value to you.
A major form of Japanese verse, modern haiku is written in 17 syllables throughout three lines. Each employs highly evocative allusions and/or comparisons that strategically narrate a specific object or an observed moment in time. This succinct technique creates extraordinary relevance with uncommon, emotive brevity. Focused, independent, full-bodied... these are not exclusively descriptive of renegade wines, documentaries or your next-door neighbor!
Do you haiku?
Short brand components, such as names and taglines, are the workhorses of any successful identity. Like the poetic gems that are haikus, the most coveted names or taglines foster a sense of place and are infectiously word-of-mouth. At Devign, we can help your company accomplish the same.
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