Karen
North
Principal
Karen has honed her marketing and business development
acumen from border-free,
professional and personal experiences. She taps into a wealth of
new, nurtured and proven resources to deliver enriched thinking.
Having a combined client and agency background, Karen is intrinsically
qualified to unveil or release a brand's full potential.
Devign carves out competitively sustainable,
verbal market strategies…those primed to prevail. The house
creates distinct and emotionally connecting brands. Our
intent with Devign is to optimize the power of language to tangibly
invite and impact the customer experience, as well as profitability. The branded identities we collaboratively develop for our clients comprise valuable verbal assets. It is with these engagements that Devign's clients then become poised to execute on these verbal capital investments.
Karen held numerous brand strategy and naming
roles prior to starting Devign. Her client-side experience includes
marketing responsibilities for a French biometric vendor of automated
fingerprint identification systems and marketing positions at Whirlpool
Corporation. As Director of a Barcelona-based trade development
and commercial promotion organization for many years, she spearheaded
myriad Spanish manufacturers' entry into the U.S. marketplace.
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Devign's verbal sculptress
graduated with a M.B.A. from Cornell University, as well as a M.A.
and B.A. in Spanish Literature, Magna Cum Laude, from the University
of Georgia. Karen's language portfolio includes Spanish and German
fluency and extensive Russian, Portuguese, Catalan, Japanese and
Navajo studies. She currently lectures in Spanish at the Georgia Institute of Technology in Atlanta.
Karen's out-of-office interests are Inuit art, Japanese
aesthetics, walks in the woods, yoga, ice hockey and beachcombing.
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