to be Devign | Devign

Karen North
Brand Strategist & Multilingual Namer

Karen has honed her marketing and business development acumen from border-free, professional and personal experiences. She taps into a wealth of new, nurtured and proven resources to deliver enriched thinking. Having a combined client and agency background, Karen is intrinsically qualified to unveil or release a brand's full potential.

Devign carves out competitively sustainable, verbal identity strategies…those primed to prevail. Our intent with Devign is to optimize the power of language in a way that tangibly impacts the customer experience. The right words drive and reinforce relationship-building. The brand elements we develop comprise valuable verbal assets. It is with these engagements that Devign's clients then become poised to execute on their verbal capital investments.

Karen held numerous brand strategy and naming roles prior to starting Devign. Her client-side experience includes marketing responsibilities for a French biometric vendor of automated fingerprint identification systems and marketing positions at Whirlpool Corporation. As Director of a Barcelona-based trade development and commercial

promotion organization for many years, she spearheaded the U.S. market entry for myriad Spanish manufacturers.

Devign's verbal sculptress graduated with a M.B.A. from Cornell University, as well as a M.A. and B.A. in Spanish Literature, Magna Cum Laude, from the University of Georgia. Karen's language portfolio includes Spanish and German fluency and extensive Russian, Portuguese, Catalan, Japanese and Navajo studies. She has recently taken up Chinese.

Karen's out-of-office interests are Inuit art, Japanese aesthetics, the woods, yoga, Hawaiiana, cork sculptures, ice hockey and beachcombing. She is also a lymphedema awareness advocate.

[Why Devign: to be Devign]