verbal by design®

[Why Devign: writing & news]

Talk Your WalkNewsletters
Come along, as we share with you what has recently stopped us in our tracks.

June 2008 — Devign's inaugural newsletter brings you Karen's take on unusual Estonian packaging (ostrich eggs, Pepi pourable yoghurt and Arabian mint-flavored iced-tea), among other treasures to discover.

Big Words
Read our blog for takes on naming, packaging or whatever we feel is worthy of passing along.

Little Words
We're so used to making the most out of a few letters and syllables that a 140-character limit is like being on vacation! @talkyourwalk.

Others' Words

The envelope, please…. — The Printing Industry Association of Georgia (PIAG) awarded Devign a 2003 Print Excellence Award for its corporate envelope, designed by circle k studio and produced by Bennett Graphics. More.

Taco and Paprika? Binney & Smith Sees Thousands of Names for Red by Dean Starkman, The Wall Street Journal. — Only twice in its 114-year history has Binney & Smith, Inc. changed the name of one of its Crayola crayons. More.


Saying more with less
More than any other written or spoken genre, haikus say the most with the least. Therein lies the parallel with Devign and our value to you.

A major form of Japanese verse, modern haiku is written in 17 syllables throughout three lines. Each employs highly evocative allusions and/or comparisons that strategically narrate a specific object or an observed moment in time. This succinct technique creates extraordinary relevance with uncommon, emotive brevity. Focused, independent, full-bodied... these are not exclusively descriptive of renegade wines, documentaries or your next-door neighbor!

Do you haiku?
Short brand components, such as names and taglines, are the workhorses of any successful identity. Like the poetic gems that are haikus, the most coveted names or taglines foster a sense of place and are infectiously word-of-mouth. At Devign, we can help your company accomplish the same.